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Heather van der Dys

A LITTLE ABOUT ME

With a BFA earned Magna Cum Laude from the University of Texas at Arlington in 2011, my career has been a journey of creativity, strategy, and innovation. My professional path began with a roving art show in Dallas and an apprenticeship under a photographer, leading me to roles such as Creative and Communications Director and eventually to founding a custom design and consulting agency.

My passion lies in bringing ideas to life for businesses, visionaries, and innovative individuals. Whether it's branding, website design, SEO/SEM consulting, or marketing strategy, I apply a hands-on approach that reduces stress and ensures seamless transitions from concept to launch.

Over a decade of global experience—including six years in Eastern Europe—has enriched my design philosophy with diverse cultural influences and simplicity. Working with small businesses, I've successfully launched hotels, restaurants, and more, while also rebranding companies and implementing strategies to enhance their online presence and reach.

Today, I leverage my talent stack—spanning UI/UX design, branding, project management, and digital scribing—to help businesses transform challenges into opportunities and thrive in competitive markets.

ALWAYS CREATING AND SEAKING OUT CHALLENGES

After Graduating Magna Cum Laude with my BFA from the University of Texas at Arlington in 2011, I was privileged to feature in the roving art show around Dallas, Texas, and interned professionally under a local photographer. Then I served as a Creative and Communications Director for three years before becoming a freelance artist/designer and beginning a custom solution design and development agency.


My main passion is to bring ideas to life. I love working with businesses, visionaries, and innovative individuals. For my personal work and touch, I am influenced by a love of logic, engineering, travel, and nature.


My “talent stack” involves experience as a designer, tackling projects across the web and print, including UI/UX and Product Design. I have creates project as small as 1/4 in pins and as large as turck and stage wraps measuring 15+ feet. As a side hustle and hobby, you can see (mainly on my Instagram feed) a love for hands-on mediums involving mostly watercolor and large murals. After living over 6 years in Eastern Europe, my love of design has evolved to take cultures, colors, and simplicity into this season of my fine art and design principles.


Also, while oversees I found a propensity for making relationships with small business owners. over the last decade I have succesfully helped launch a hotel, restraunt, gast station, floral shop, and more. I have rebranded companies, revamped and redesigned websites, and overseen SEO and SEM improvments. I have spent hours upon hours meeting small businiess owners and discussing and planning on managable strategies we can implement together to help the flow and reach of their beloved businesses.

How This Crazy “Talent Stack” Found Me

When I say “Talent Stack,” I am quoting from others. It is simply how we “Combine a bunch of skills [and experiences] in a way that makes [all of us unique and] extraordinary.” I entered the professional arena armed with a distinctive amalgamation of skills and experiences—a talent stack that has evolved over the years. I came into the work world with art fundamentals, business strategy education, printing experience, and lighting knowledge. This was “stacked” on top of my driven work ethic, multi-tasking, and sales experience from working my way through college the previous 4.5-5 years. I also started with the skills or talents of organizing, 3D visualization, and quick learning/adaptation. I graduated high school and college with almost perfect grades, had remained 1st-2nd chair in the band throughout college, and had never applied for a job I didn’t receive. Needless to say, I was barely in my 20s, and as I learned lessons and came into the working world, I realized many things about the workspace and career/business development.


My first job in my BFA field was as an apprentice/assistant under a small business owner, and maybe that is why, still to this day, I love working B2B (business to business.)


As I transitioned to my role as a Creative and Communication Director for a church, I honed my skills in digital engagement, branding consistency, efficient design, project management, timeline planning, team leading, business budgeting, and paid marketing (digital and print.)


Then, in 2016, my family gathered our love for music, art, children, small businesses, local community, and adventure. We moved to a remote village in Romania and started our own consulting company where we could have the flexibility to help run church camps, tutor children, and much more. Running this consulting firm through ups and downs taught me about client relations, product design, wireframing, UI/UX, consulting/contracting, brand management, brand guidelines, social media marketing, copywriting, app development, website management, content management, data illustration, packaging design, menu design, responsive design, and work-life balance. Also during these 6 years overseas, I learned basic front-end development from my spouse as we juggled multiple projects at the same time. Working with non-profits also added to my talent stack by planning events, marketing events, leading worship, photographing events, multilingual web management, filming content, editing and translating video, and translating content. The time traveling and the time in entrepreneurship also allowed me to teach, which is the best way to learn and reinforce knowledge. I taught intro classes to Excel, Microsoft, HTML, digital security, web design, branding, crafts, painting, watercolor, and budgeting.


As we transitioned back to the United States (Still traveling back and forth as time allows) I helped co-found an LMS and employee engagement software company and started freelancing as a Digital Scribe (also known as a Digital Recorder or illustrative Notetaker).


I have since continued contracting and freelancing for multiple clients. I currently contract to design and develop user experiences, landing pages, SEO and SEM plans, and application designs.

See Who I've Worked With and For

Some of my Beloved Clients

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Testimonies

What my Clients Have to Say

“Working with Heather van der Dys is best imagined as working in heaven with a team of devoted angels, all slaving away at the feet of a very talented, insightful, miraculous, inspirational and forgiving leading artist. Results, simply put, are out of this world. Yet, she is only one, single, mortal.”

Doug Zahniser

NTTC Board

“Heather was a tremendous blessing for us. Heather’s communication skills are outstanding, she knew the right questions to ask and made many excellent suggestions in developing a website that we are extremely happy with in both form and function. I highly recommend her for any and all of your web design needs.”

Mike Rogers

“[In 2021] we met [Heather’s] family and it was the beginning a long friendship! When [Heather] started creating our hotel and restaurant website, we felt so happy because she is so easy to work with even when we had to work long distance. She is such a great and creative person, and I am very thankful that she came into our lives.”

Kinga & Costantino

Villa Napoli & Csiki Boutique House

“There are very few feelings more rewarding in this world than what one feels seeing his or her vision spring to life, yet Heather van der Dys RELIABLY delivers that feeling time after time after time... Whatever the need, she’ll be keen to inquire about the desired impact and undergirding strategy, after which she’ll fling all that (and more) into some incredible project management software, conduct the necessary research, then render a series of GORGEOUS deliverables, and do so on time... She has now delivered literally HUNDREDS of client deliverables (from brand identities and websites and logos and social media posts to book covers and strategic illustrations and internal communications and curricula), and we’ve never ONCE been disappointed...”

Blake & Dawn Leath

Leath Group LLC

Digital Scribing/Recording

This is a process of live illustrating during a meeting or conference to keep the audience more engaged, foster learning, and create a take-home summary of content. Before each session, I am given a theme, an image of the speaker, and the main topics they will be discussing. Following the session, we complete a series of edits before finalizing the image.

Scribing is where I listen and capture information to bring a drawing to life so the listeners can reconnect with content during a meeeting, event or siminar. It delivers a take home document or summary, a fresh outside perspective, inspiration and more. By emphasizing big ideas and connecting patterns, it helps the content remain relevant to attendees and those who see the information even after the fact.

After the event, siminar or session, the illustration can be split into Social Media content, animations, summary boards and more. The sky is the limit -- or better yet, our imagination together is the limit to where digital recording and scribing can take your expertise and content.

2023

Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image
Nttc Illustration/Scribe Example image

2022

Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example
Session illustration - Digital Recording/Live Scribing Example

Launch and Transition
Consultation Services

I have been partnering with small businesses since 2016. Currently I focus my attention into reducint the friction and stress involved with launching and/or pivoting a small business's brand, website, content, and marketing strategy.

How I Consult

I consult by the hour on projects and I am happy to discuss what you need and how much time we should set aside. I can assist with coaching, planning, and implemntation based on your needs and budget.

Services & Passions

CONCEPTION

Brand Strategy

Let's look ahead. This strategy is a long-term plan stepping towards a successful Brand or look/feel. The brand does not begin with the look but with goals and values. Through a series of exercises, we help you define and execute your business culture, values, and goals into a strategic plan.

Brand Development & Design

I assist in nailing down your target audience, voice, look, and feel as we develop logos, marks, collateral, guidelines and more to help your business and brand eencapsolate a cohesive sound, look, and feel.

Content Consulting & Brainstorming

Sometimes business ideas just need a set of friendly eyes to talk through and plan ideas before they hit the calendar. If this is the case for you, we are excited to help.

Mock-ups

I can design visual mock-ups of what a print, package, or digital design could look like when your project or idea launches.

Prototyping & Wire-Frames

This is before your problem has a permanent solution. My goal is to create a rapid proof of concept so you can experience the heart of the solution before investing in its technical development.

DESIGN

Advertising Collateral

Any digital or print media in your campaign can be at your fingertips in a print/send-ready form.

Marketing + Campaign

From planning and content to imagry and scheduling, I am excited to walk along side your business as you launch marketing campaigns across print and digital outlets.

Brand Collateral

I would love to work with you for a re-brand or as a new business. A brand is a conversation. Through the process, we learn who you are, what you do, how you serve, and how we can explain that through imagery, colors, fonts, and more. The resulting collateral can include logos, letterhead, email signatures, presentation & PowerPoint design, posters, signage, and more.

Brand Guidelines

Together, I help curate the essentials of your brand and display it in an easy-to-follow format so you can focus on your business creatively and consistently.

User Interface

This is the design specifically for the interaction between the end-user and your content. Our flexible and creative team seeks creative solutions to engage the user and allow for seamless interaction on their device of choice.

DEVELOPMENT

Website Design + Website Development

From simple one-page sites to large web applications, I help you narrow your focus and display what your customer needs to know about who you are, what you do, and how you can help them, in a clean and user friendly way with the SEO requirments to make your site shine.

Domain Set Up

I am happy to create a low-stress environment, help find a domain, and host your website as needed. so, please don't let this task stress you out.

Mobile & Desktop Applications

When your company has an idea, we help analyze, plan, develop, test, and launch such projects.

Progressive Web Applications

Progressive web applications (PWAs) combine multiple technologies to make web applications feel more native and improve user experience across platforms. They are off-line capable, user-friendly, fast, and reliable.

Website & Application Maintenance

When all is said and done... I want your website to remain clean, crisp, fast, and user-friendly with great SEO. I offer customer support (admin, passwords, etc.), regular maintenance, content management, SEO optimization, Feature additions, and behind-the-scenes maintenance.

MARKETING

Advertising Campaigns

I want to help engage your target audience with a series of well-placed and well-designed messages. I help create imagery, plan your campaign calendar, and utilize a variety of local and social media channels with automatic scheduling.

Email Marketing

Have you received a good email lately? Whether on your phone or web browser, we believe emails should arrive ready for consumption. We focus on responsive messages with a clear focus and a branded style.

SEO

Search Engine Optimization has three main parts. These three parts are Audience Quality (draw an audience that is genuinely interested in the products or services you offer,) Audience Quantity (Growth in number after you gain the right people's attention,) and three... Organic Audience (unpaid and organically driven viewers.)

SEM consulting

Search Engine Marketing is wheere you pay to be seen and shown off. We help by narrowing down your target audience, helping you research youur options, and creating a plan where you can pivot organically based on what is most succesful in your unique space with your business and your clients.

Social Media Consulting

Whether LinkedIn, Instagram, Facebook, TikTok, YouTube, or elsewhere... you have a lot of opportunities. We can help with photo curating, planning, layout, template creation, imagery, copywriting, video, reels, and other content needs.

Process & Strategy

Core Values, Principles & Passions

Problem Solve.
I do not want to create for the sake of creating or develop for the sake of developing. I personally want to help identify and solve problems through skills and experiences.

Listen.
Although talking is enjoyable, I strive to listen first in order to understand well.

Innovation & Creativity.
Often a problem can be solved in more than one way, my goal is to find the best and easiest way to solve a problem.

Be Good Stewards.
We find it important to take care of what we have and what we give with responsibility and wisdom wherever possible.

Be Honest.
We believe conversations, emails, work and everything else should be approached with authenticity and openness.

Balance Work & Life.
Yes, we could make more if we worked more, and we would have more free time if we never worked. However, we try to find a healthy balance to infuse our work with passion, love, energy, and quality.

Communicate Often.
It is important to regularly listen and talk with patience, openness, and honesty.

Give Back.
We encourage acts of service and are involved in many community projects and camps.

Never Stop Learning.
How could you? it is so fun, challenging, and helpful.